About us

Puuilo in brief

Puuilo is a Finnish retail store chain, known in particular for its wide product assortment, low prices, good store locations and convenient shopping experience. The company is focused on, in particular, handcraft and household accessories, and pet food products. Puuilo has more than 50 stores and an online store in different parts of Finland, which is an important part of Puuilo's multi-channel business model. Due to its successful store concept, Puuilo has become one of the leading players in the discount market in Finland, and measured by turnover, it is one of Finland's largest store chains focusing on consumer goods.

Puuilo's growth strategy

Puuilo’s target is to continue strengthen its position as one of the leading discount retailers in Finland by utilising its key strengths: maintaining an attractive and wide product assortment, low prices and a convenient shopping experience.

In line with its updated growth strategy, the company aims to open approximately 7 – 10 new stores per year and to continue to increase its like-for-like net sales by further increasing Puuilo’s brand awareness. As part of its updated growth strategy, Puuilo will also begin international expansion by opening stores in Sweden during the strategy period. The company has an efficient and standardised store opening process, which enables the opening of several stores each year without negatively affecting other operational activities. New stores are, on average, profitable after the first full month of opening.

Puuilo continuously aims to enhance its value proposition by offering a wide product assortment that meets the customer needs at competitive prices. The company also aims to further develop its online store to provide customers with the opportunity for an omnichannel shopping experience.