Corporate Governance

Board of Directors

Board of Directors

The Board of Directors supervises Puuilo’s operations and management, deciding on significant matters concerning the company strategy, investments, organization and finance in accordance with the Finnish Companies Act. The Board of Directors has general competence to decide and act in all matters not reserved for other corporate governing bodies by law or under provisions of the company’s Articles of Association.

The Board of Directors’ duties further include, among others:

  • approving financial statement, consolidated financial statements and interim reports;

  • approving the Puuilo Group’s strategic plan, annual budget and investment and divestment plans;

  • deciding on major, strategically important business matters as well as investments and divestments;

  • deciding on taking out a loan for the Puuilo Group and on issuing any loans or guarantees;

  • confirming any policies governing the Puuilo Group, including personnel, treasury and risk management policies;

  • ensuring the appropriate organization of risk management and internal audit within the Puuilo Group.

The Board of Directors also appoints Puuilo’s CEO as well as the members of the management team and decides on the terms of their service. The Board of Directors has compiled a written working order for its operations, defining the main duties and operating principles of the Board.

Members of the Board of Directors

According to the independence assessment, all Board members are independent of the company and its major shareholders except Jens Joller who is independent of the company, but dependent of the major shareholder.

Mammu Kaario, b. 1963

Chair of the Board since 2025, member of the Board since 2021
Member of the Audit Committee
MBA, M.Sc. in Law
Finnish citizen
Gender: female

Primary working experience
Previously, Ms. Kaario has acted as Managing Director at Partnera Oy, Investment Director at Korona Invest Oy and as a Partner at Unicus Oy and Conventum Corporate Finance Oy.

Key positions of trust
Saka Finland Group Oy, Chair of the Board
Sibelius-Akatemian tukisäätiö, Chair of the Board
Ponsse Oyj, Vice Chair of the Board
CapMan Oyj, Member of the Board
Epec Oy, Member of the Board
Gofore Oyj, Member of the Board
HC Ässät Oy, Member of the Board
Noho Partners Oyj, Member of the Board
Taideyliopiston sijoitusneuvosto, Member of the Board
Makai Holding Oy, Member of the Board
Tosuka Holding Oy, Vice Member of the Board

Independence
Independent of the company and the major shareholders.

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Susanne Hounsgaard, b. 1962

Member of the Board since 2025
Member of the HR and Remuneration Committee
Executive Board Programme, Scandinavian Executive Institute (Insead), Pre-MBA strategy and leadership, Graduate, International Business
Danish Citizen
Gender: female

Primary working experience

  • 2024- Normal A/S, deputy CEO
  • 2015–2024 Normal A/S, chief commercial officer
  • 2013–2015 Dansk Supermarked A/S, purchasing director, fruit and vegetable
  • 2012–2013 Dansk Supermarked A/S, OCM Manager (Organizational Change Management)
  • 2008–2012 Dansk Supermarked A/S, purchasing director, non-food and near food
  • 2005–2008 Dansk Supermarked A/S, category manager, health and beauty

Independence
Independent of the company and the major shareholders.

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Markku Tuomaala, b. 1967

Member of the Board since 2025

Elementary School
Finnish Citizen
Gender: male

Primary working experience

  • 2013- Aitokaluste Oy, CEO
  • 2001- Iceboys Oy, CEO
  • 1995–2017 Puuilo Plc (and previous Puuilo -companies), CEO, Founder

Board memberships:

  • 2025- Silver Cars Rental Oy, board member, chair
  • 2022- Icepartners Oy, board member, chair
  • 2020- Tiikeri Partners Oy, board member, chair
  • 2018- Fast Food Builders Oy, board member, chair
  • 2014- Warma Steel Oy, board member
  • 2014- Kiantama Oy, board member
  • 2013- Aitokaluste Oy, board member
  • 1998- Iceboys Oy, board member, chair
  • 1995-2024 Puuilo Plc (and previous Puuilo -companies), board member
  • 2020-2024 Autollecom Oy, board member, chair

Independence
Independent of the company and the major shareholders.

Tuomas Piirtola, b. 1980

Member of the Board since 2023
Chair of the Audit Committee
Member of the HR and Remuneration Committee
MBA, M.Sc. in Economics
Finnish citizen
Gender: male

Primary working experience
CEO of Better Burger Society Oy, Director of the Fast Food business at NoHo Partners Fast Food. Previously, Mr. Piirtola has worked as Country manager at Jysk Oy, General Manager and country manager at Reckitt Benckiser Healthcare CEE, COO at Tamro Baltics, project manager at Apotek1 Sweden, Business development manager at Tamro Oyj, Business controller at Suomen Posti Oyj and Management consultant at McKinsey & Company.

Key positions of trust
Finago S.A., Member of the Board 
Virinsa Oy, Member of the Board

Independence
Independent of the company and the major shareholders.

Jens Joller, b. 1983

Member of the Board since 2024
Member of the Audit Committee
Chair of the HR and Remuneration Committee
MBA
Swiss Citizen
Gender: male

Primary working experience
Head of Research at Ampfield Management. Previously, he has held investor positions at MSD Partners and Apax Partners and worked as a consultant at The Boston Consulting Group.

Independence
Independent of the company, but dependent on the major shareholder.

Board committees

Puuilo has two committees appointed by the Board of Directors, the Audit Committee and the HR and Remuneration Comittee. The Committees have no independent decision-making authority but their purpose are to present issues within their remit to the Board of Directors or the General Meeting for a decision. The Committees report regularly to the Board of Directors.

The Audit Committee

The Audit Committee consists of Tuomas Piirtola (Chair), Jens Joller and Mammu Kaario.

The Board of Directors has confirmed the Audit Committee’s key duties and operating principles in the Charter of the Audit Committee. The Audit Committee consists of a minimum of three (3) members and a maximum of four (4) members. The majority of the members of the Audit Committee must be independent of the company, and at least one of the members must be independent of the major shareholders of the company.

The Chair of the Audit Committee presents the Committee’s proposals to the Board of Directors. The Audit Committee reports regularly to the Board of Directors. Members of the Audit Committee shall have the relevant expertise and experience required for the performance of the duties and responsibilities of the Audit Committee and the mandatory tasks relating to auditing, and at least one of the members shall have expertise in accounting or auditing.

The duties and responsibilities of the Audit Committee include, among other things, to

  • Oversight of financial reporting, such as to monitor and assess the reporting process of financial statements and review with the external auditor the annual financial statements and half-year reports and business reviews before submission to the Board for final approval; review and assess with the external auditors the results of the audit; review internal controls and monitor the effectiveness of the Company’s procedures for internal control over financial reporting; review the Company’s key accounting policies and principles; monitor the related party transactions and address any possible conflicts; monitor the Company’s financial position; evaluate the use and presentation of alternative performance measures;
  • Oversight of sustainability reporting, such as to monitor and assess the sustainability reporting process and review the sustainability statement with the external sustainability assurance provider before submission to the Board for final approval; review and assess the results of the assurance with the external sustainability assurance provider; review internal controls and monitor the effectiveness of the Company’s procedures for internal control over sustainability reporting; review the Company’s key sustainability policies and principles; evaluate the performance of key sustainability targets;

  • Risk management, such as to monitor and review the effectiveness of the Company’s risk management system, including the risk profile of Puuilo group and make such recommendations as the Committee considers desirable and review the risk management-related statements to be included in the financial reports; assess the effectiveness of the internal controls and the internal control system; assess principles related to internal controls and risk management of the Company’s financial reporting and sustainability processes; receive and review reports from the management on any material financial risks and litigation or claim against or raised by any Puuilo group company;

  • Auditors and external audit, such as, for the purposes of each Annual General Meeting and otherwise as necessary, prepare a resolution proposal to the shareholders as to the election and fees of the external auditor(s) and remuneration principles; initiate the process regarding rotation of the auditor; evaluate the audit plan as well as the scope and quality of the external audit and review audit fees; evaluate the independence of the auditors; approve and follow up on non-audit services provided by the auditors; when needed, meet separately with external auditors to discuss any matters in addition to the duties required by regulations that might be relevant for the internal controls; review and confirm the independence of external auditors, also in relation to the non-audit services; review and evaluate the process of selecting external auditors and follow any regulatory changes regarding auditor selection as well as auditor and audit firm rotation requirements;

  • Sustainability Assurance provider and external assurance, such as, for the purposes of each Annual General Meeting and otherwise as necessary, prepare a resolution proposal to the shareholders as to the election and fees of the sustainability assurance provider and remuneration principles; evaluate the sustainability assurance plan as well as the scope and quality of the external assurance and review assurance fees; review and evaluate the process of selecting sustainability assurance provider and follow any regulatory changes regarding sustainability assurance provider selection.

  • Internal audit, such as to approve the internal audit guidelines, audit activities and resourcing of the internal audit function; assess the scope and quality of the internal audit as well as approve the internal audit plan and review its implementation; review the summary reports of the internal audit and the management's response;

  • Legal, compliance and governance, such as to review major legal disputes and other legal matters together with the General Counsel of the Company and/or external legal advisor; review the Company's Corporate Governance Statement including the description of the main features of the internal control and risk management systems in relation to the financial reporting and sustainability processes, which are included in the Company's Corporate Governance Statement; establish principles concerning the monitoring and assessment of related party transactions; and

  • Other tasks assigned by the Board.

In discharging its oversight role, the Audit Committee shall have full access to all Company books, records, facilities and personnel. In matters within its responsibilities, the Audit Committee may retain legal counsels, auditors or other advisors at the expense of the Company.

The HR and Remuneration Committee

Following the Annual General Meeting 2026, the Board of Directors resolved in its constitutive meeting to establish an HR and Remuneration Committee. The following members were elected to the HR and Remuneration Committee: Jens Joller (Chair), Susanne Hounsgaard and Tuomas Piirtola.

The Board of Directors has confirmed the HR and Remuneration Committee’s key duties and operating principles in the Charter of the HR and Remuneration Committee. The Committee shall consist of three (3) members of the Board of Directors. A majority of the members shall be independent of the Company. The CEO, the HR Director, and other experts may attend meetings as necessary, but they are not members of the Committee.

The Committee shall meet at least three (3) times per year and whenever matters so require. Following each meeting, the Chair of the Committee shall report the Committee's key observations and recommendations to the Board of Directors. The Committee shall provide the Board of Directiors with an annual summary of its activities.

The duties and responsibilities of the HR and Remuneration Committee include

  • Remuneration, such as preparing proposals on the total remuneration of the CEO and the members of the Management Team; monitoring the competitiveness of remuneration and market practices relating to remuneration of the CEO and the Management Team; preparing the Remuneration Policy and the Remuneration Report for submission to the General Meeting; designing long-term incentive plans (LTI) and other remuneration arrangements to attract and retain talent; and monitoring fairness and transparency in the principles applied to remuneration.
  • Personnel and Organisation, such as ensuring that measures to develop management and organisational structures are adequate and effective; reviewing the results of employee satisfaction surveys; and assessing personnel-related risks and their management.
  • Leadership and Succession Planning, such as reporting to the Board of Directors, in cooperation with the CEO, on the potential successor identified for each key role (including the CEO), assessing the composition of the Management Team and the adequacy of its competence and capabilities; and participating in the annual evaluation of the CEO.